1934
In 1934, the Ardath Tobacco Company created a set of trading cards that have become a classic for movie fans and collectors. Known as BRITISH BORN FILM STARS, this set consists of 50 cards depicting British film stars of the era, capturing the elegance and charm of the early years of sound cinema. These cards, issued in Australia, feature black and white images with a very light hint of grey/green, offering a nostalgic look at iconic faces from the big screen. The cards vary in size, with approximate measurements of 5.24cm x 6.67cm and 3.65cm x 6.67cm, and were inserted into packets of State Express cigarettes. An interesting detail is that the cards only mention the State Express brand, despite being produced by the Ardath Tobacco Company. This detail adds a level of mystery and charm to the story of these trading cards. Printed exclusively in Australia, these cards are now sought after by collectors around the world and represent a tangible and fascinating piece of film and collecting history. They are a reminder of a golden era of British cinema and a unique example of Australian and British cultural history.
1934
Today I present to you a very interesting series of cigarette cards for cinema enthusiasts and collectors: we are talking about the Famous Film Stars of 1934, issued by Ardath, a British brand of cigarettes. These cards feature 50 film stars from Hollywood, Britain and Germany, with high quality photography by the Ross studio in London, who specialize in celebrity portraiture. Each card has on the back the name of the film studio the artist was associated with, the card number, the series name and the Ardath brand. This name comes from a novel by Marie Corelli, a very popular writer at the time. The cards were sold together with State Express 333 Luxury Cigarettes, a line of high quality cigarettes produced by Ardath Tobacco Co Ltd. These cards are rare and sought after by collectors, and have a particular allure for the dark colors and extreme close-ups of the stars of the cinema. Stars in attendance include Mae West, Marlene Dietrich, Clark Gable, Joan Crawford and Anna May Wong. If you are curious to discover this series, you can click on further information, or on the symbol immediately below the year of the series.
1935
The Film, Stage and Radio Stars series is a collection of 50 cigarette cards printed by Ardath Tobacco Co., Ltd. in 1935. The cards were distributed with State Express and Ardath cigarettes in England and feature color drawings of famous celebrities of cinema and radio of the time. Each card has a short biography of the celebrity on the back, with information about their life and career. The cards could also be pasted into a pocket album that had been produced specifically for this series (you can admire it in the ALBUM section). Among the celebrities represented are actors and actresses such as George Arliss, Wallace Beery, Elisabeth Bergner, Joan Crawford, Clark Gable, Greta Garbo, Jean Harlow, Katharine Hepburn, Leslie Howard, Myrna Loy, Norma Shearer, Shirley Temple and Loretta Young. There are also singers, musicians and comedians such as Yvonne Arnaud, Eddie Cantor, Elsie Carlisle, Gracie Fields, Henry Hall, Stanley Holloway, Miriam Hopkins, Will Hay, Richard Tauber and The Western Brothers. There are also some famous couples or duos such as Clapham and Dwyer, Clive Brook and Madeleine Carroll, Jack Buchanan and Elsie Randolph, Jack Hulbert and Cicely Courtneidge. This series is a testimony to the culture and entertainment of the 1930s and a collector's item for cigarette card enthusiasts. If you want to see the complete series click on read more, if you want to see the album click on the symbol indicated under the year 1935.
1935
This is a series of 25 collectible cards produced by the Ardath Tobacco Company in 1935; that depict the faces of some of the most famous celebrities of cinema and radio of the time. The collectible cards were small cards that were inserted in cigarette packs as a form of advertising or collecting. This series is considered one of the most beautiful and sought-after by collectors, thanks to the quality of the photographs, the fame of the stars portrayed and in this case also the large format of the cards. The collectible cards measure 98 x 64 mm and are in a sepia-like tone, with very soft colors. On the back, in addition to the descriptions of the actors or actresses, the names of the stars, the progressive numbers of the cards and the logo of Ardath are printed. Among the stars portrayed are Greta Garbo, Marlene Dietrich, Clark Gable, Katharine Hepburn, Ginger Rogers and many others. To see the complete series click on more information, or on the symbol just below the year of the series.
1936
This is a collection of cigarette cards of film and theater actors and actresses from the 1930s and 1940s, produced in England in 1936 by the ARDATH tobacco company. The series is made up of 50 postcards measuring approximately 9.50 x 6.80 cm, showing the protagonists in scenes from their films or shows, with their name and the title of the work on the bottom front. On the back, in addition to repeating the name of the work, there is a description of the scene. Among the stars featured in the series are Marion Davies, Dick Powell, Greta Garbo, Herbert Marshall, Maurice Chevalier, Leslie Henson and many others. These actors and actresses starred in famous works such as Peg o' My Heart, The Gold Diggers of 1935, Anna Karenina, The Dark Angel, The Merry Widow, Nice Goings On and more. This series is a collector's item, highly sought after and of great historical and artistic value. If you want to see the cards click on the symbol just under the year of the series or on the writing below "Further information"
1936
The trading card series "Who Is This?" it was produced by the Ardath Tobacco Company in 1936. Ardath was a famous British tobacco company that manufactured cigarettes and cigars. The series consisted of 50 cards depicting the partial faces of famous film stars of the time, with a question below suggesting their identity. The cards were inserted into Ardath cigarette packets as a giveaway for smokers. The cards had a rectangular format of 68 x 36 mm and were printed in full color on glossy paper. On the back of the cards was a short biography of the stars, with their personal details and their latest film appearances. The series was very popular with card collectors and movie buffs as it included many famous names such as Fred Astaire, Marlene Dietrich, Greta Garbo, Jean Harlow, Katharine Hepburn, Clark Gable, Gracie Fields, Norma Shearer, Leslie Howard and many others. The series was also an interesting historical record of 1930s culture and entertainment. To see the complete series, click on further information, or on the symbol immediately below the year of the series.
1938
The Ardath Photocards Group J series is a collection of photographic cards that depict celebrities and means of transportation in the 1930s. This series was produced by the Ardath Tobacco Company, a famous English cigarette company, which inserted the cards in its Kings cigarette packs. The collectible cards were a way to advertise the cigarettes and to offer customers entertainment and information. Each card had on the back a short biography of the actor or actress portrayed, or an explanation of the means of transportation shown. The Ardath Photocards Group J series consists of 22 cards, without numbering, that depict famous actors and actresses of the time, such as Freddy Bartholomew, Robert Taylor and Mary Brodel, and also some means of transportation, such as airplanes, trains and ships, there is also Howard Marshall, a famous BBC sports commentator, specialized in cricket. There is no indication of the group J on the cards, it is a denomination made by collectors. There are many series of Ardath Photocards made with this system, mixing actors and actresses with famous people and military or transportation means. The only way to know which series a certain card belongs to is to compare the checklists. The Ardath Photocards Group J series is an interesting and rich in history series, that reflect the culture and technology of the 1930s. The cards are testimonies of an era in which cinema, radio and travel were sources of fascination and adventure. The cards are also collectible items, that can have an economic and sentimental value. The series that you can admire here, by clicking on the symbol under the year, is in large format and measures 5.6 cm x 7.9 cm.
1938
This series is a collection of photographic postcards depicting famous personalities from cinema, sports and music of the 1930s. The series was produced by the Ardath Tobacco Company, an English tobacco company founded in 1895. The postcards were inserted as a gift in the cigarette packs of the State Express 333 brand. The series consists of 22 black and white postcards, without numbering, measuring 2 3/16" x 3 3/16" (about 5.6 x 8.1 cm). Among the characters in the series, we can find some famous names, such as Danielle Darrieux, one of the most famous French actresses, active from 1931 to 2017, with over 100 films to her credit; Jessie Matthews, one of the most popular English actresses and singers of the 1930s, starring in many musical films and comedies; Lilli Palmer, a German actress, who worked in Germany, England and Hollywood, winning a Golden Globe in 1958; Kid Berg, an English Jewish boxer, world champion of the welterweight division in 1930; Leonard Goulden and Bryn Jones, two English and Welsh footballers, who played for their respective national teams; Leah Ray, an American singer and actress, who worked with some of the most famous jazz orchestras of the 1930s. The series is an interesting historical and cultural document, which shows us the faces and stories of some of the most influential and admired personalities of the period between the two world wars. The series is also an example of how tobacco was used as a means of promotion and dissemination of images and information, in an era when radio and cinema were the main media of mass communication. The series is therefore a testimony of an era and a lifestyle that today appear distant and different to us, but that have marked the history and culture of the 20th century.
1938
The series of PHOTOCARDS produced by the Ardath Tobacco Company and identified by collectors as Group L represents a precious visual document of the pivotal year of 1938. Consisting of 44 unnumbered black-and-white cards, this collection was distributed individually in cigarette packs, offering smokers of the time a diverse mosaic of what was making headlines or warming hearts in movie theaters. Although the design is identical to that of subsequent series, Group L stands out for a selection of subjects that almost seems to presage the great historical changes that were about to take place, effortlessly blending the fleeting allure of movie stars with the gravitas of world political leaders. The world of entertainment dominates much of the collection, celebrating beauty in all its forms. We find highly attractive actresses such as French actress Danielle Darrieux and British actress Nova Pilbeam, alongside figures who embodied the aesthetic ideal of the period, such as Rosemary Andree, the celebrated model and actress known as "the English Venus." The variety of protagonists is astonishing: from Hollywood divas like Carole Landis and Dorothea Kent, to theater and early television variety show stars like Jessie Matthews and Frances Day. There's also no shortage of models and showgirls, like Moina Gillespie and Esme Bankhead, who, alongside promising young talents like Linda Winters and Mary Brodel, complete a gallery of faces that filled illustrated magazines at the time. Unlike other series more focused on entertainment, Group L devotes significant space to protagonists of the geopolitical scene. It's fascinating to find, among the actresses and models, the faces of Neville Chamberlain, the British Prime Minister who in 1938 was trying to negotiate peace in Europe, Viscount Halifax, and even US President Roosevelt. Alongside them, F.W. Ogilvie, then Director General of the BBC, also appears, underscoring how central radio and the first experiments with television were becoming to everyday life. Sports also find their place with boxer Eddie Phillips, a name boxing fans of the time followed with great interest. Britain's technological and military pride occupies the final cards of the series, offering a glimpse into the naval and air power of the time. Giants of the sea include the majestic battleships HMS Nelson and HMS Rodney, the cruiser HMS Southampton, and the aircraft carrier HMS Furious, as well as the famous Queen Elizabeth, the ocean liner that represented the pinnacle of luxury and civil engineering. The sky is represented by the Mercury seaplane, with an insert dedicated to Captain Donald Bennett, and by ominous defense signals such as the Balloon Barrage and anti-aircraft artillery units, symbols of a nation that, while hoping for peace, was beginning to look upward with concern. Ultimately, this 1938 series is a perfect snapshot of a world suspended between the glitter of the catwalks and the steely shadow of battleships.
1939
PHOTOCARDS is one of the many series produced by Ardath with this name, to distinguish it from the others for us collectors this belongs to the (group M). In particular, this series consists of 45 collectible cards that show images of actors, actresses, airplanes and famous personalities of the time, there is even a giant Chinese panda. The cards are in black and white and are not numbered. The cards were inserted individually as a gift in the Ardath cigarette packs. The subtitle of the series is “a continuous series of general interest”, which indicates the variety and topicality of the subjects represented. The cards were designed to capture the interest and curiosity of collectors, offering them a glimpse of the life and culture of the time. Among the cards dedicated to cinema, the actresses present in the series are many: Marie Wilson; Dorothy Comingore; Rosemary Andree, the British actress and singer who was one of the first stars of the BBC; Joan Blondell; Mary Carlisle; Gloria Dickson; Dorothea Kent; Priscilla Lane and her sister Rosemary Lane, two of the Lane Sisters, a trio of sisters who performed in theater, radio and cinema in the 30s and 40s; Janet Shaw, the actress who starred in over 70 films between 1933 and 1951, often in secondary or uncredited roles; Ann Sheridan, the actress who established herself as one of the most glamorous and versatile divas of Hollywood in the 40s; and Rosella Towne. The only actor present in the series is Robert Donat, who won the Oscar for best actor in 1939 for the film Goodbye, Mr. Chips!, then there are models, dancers but also a singular star, a giant panda named Ming, who was a symbol of London Zoo. Ming was born in 1937 in China and arrived in Britain in 1938 as a diplomatic gift. He attracted media and public attention, so much so that even Princesses Elizabeth and Margaret had the pleasure of playing with him. The BBC often filmed him to include him in its newsreels. Ming was evacuated to Whipsnade Zoo during the war and died in 1944 after months of decline. Two of the cards depict two boxers who faced each other in an epic clash for the British lightweight title: Eric Boon and Arthur Danahar. Their match took place on February 23, 1939 at Harringay Arena in London and was also the first boxing match broadcast by BBC on television and live in several cinemas with paying spectators. Boon won by technical KO and defended his title in an epic match. The last five cards in the series describe some means of particular interest that year, both for military and civilian purposes. There are: a defense aircraft, the Boulton Paul Defiant, a British fighter equipped with a dorsal turret with four machine guns; a bomber aircraft, the Bristol Blenheim, the first monoplane bomber of the RAF; a transport aircraft, the Cunliffe-Owen OA-1, a British civil aircraft derived from the American Burnelli UB-14, which had a lifting fuselage; a warship, HMS Repulse (1916), one of two fast battleships of Renown class, which participated in World War II; a racing aircraft, Percival Mew Gull, the aircraft with which famous pilot Alex Henshaw set speed record in King’s Cup of 1938 and round-trip record from London to Cape Town in 1939. As you can see, this series of cigarette cards is a real visual encyclopedia of 1939, which offers you a look at some of the most important and significant characters and events of that year.
1939
At the heart of historical memorabilia collecting, the Ardath Photocards Group "N" offers a fascinating glimpse into the entertainment world of the 1930s. These cards were issued by the Ardath Tobacco Company in England in 1939 as promotional inserts in cigarette packages. Although they did not bear an official "Group N" designation, collectors later classified them to organize the series. With a set of 45 cards, this collection is a true celebration of actors, actresses, models, and dancers who made their mark on the theatrical and cinematic scene of the era. The distinctive design of the Ardath Photocards featured black-and-white images, accompanied by a brief description of the subject, highlighting their artistic and personal qualities. The list of artists in this collection spans a wide range of talents, from Hollywood stars such as Joan Crawford, Olivia De Havilland, Vivien Leigh, and Merle Oberon, to notable British theater performers like Lupino Lane & Sally Gray, Gordon Harker, and Arthur Askey. Alongside them are fascinating models and dancers who shone on the main London theater stages and cabaret shows, such as Diana Glover, Joan Jay, Helena Garvin, and "Valerie," a young showgirl from the Windmill Theatre. Some of these figures played significant roles in the theatrical revues of the era, including the acclaimed "Black and Blue" at the London Hippodrome and the iconic Revudeville productions. This series of cards is more than just a collection of striking faces—it is a window into a golden age of entertainment. It reflects the connection between cinema, theater, and advertising, showing how major entertainment figures were used to promote consumer products. For collectors and enthusiasts of vintage memorabilia, owning a set of these Ardath Photocards means preserving a piece of history, celebrating the glamour and talent of a captivating era.
1939
This is a collection of cigarette cards of film actresses from the 1930s, produced in England in 1939 by the ARDATH tobacco company. The series is made up of 36 postcards measuring 4.45 x 6.99 cm, showing the actresses in glamorous poses, with their name and film studio on the back; among the stars featured in the series, there are Ida Lupino, Una Merkel, Genevieve Tobin and Jean Rogers, just to name a few. These actresses have starred in famous films such as High Sierra, Destry Rides Again, The Petrified Forest and Flash Gordon, and some of them have had long and distinguished careers. This series is a collector's item, highly sought after and of great historical and artistic value. Also in the same year, a larger version was printed measuring approximately 5.7 cm x 7.9 cm but with nine additional cards, thus bringing it to a set of 45 cards. Actresses not featured in this smaller series are: Ann Harding, Hope Jackman, Diana Lewis, Jessie Matthews, Movita, Josephine Reilly, Bernice Stone, Lana Turner and Marie Wilson.